#general-chat
Thread
If anyone has time and wants to roast/provide feedback on my website, I would love it! Always trying to refine and make tweaks to improve conversion rates (currently sitting at 5%).
5% is a great conversion rate - is that through any specific channel or overall?
The standard is 1-3%
Traffic is coming from meta ads mostly at the moment. I believe the conversion rates should be higher than 1-3% if its a lower priced product like deodorant?
Not really. Beauty and personal care industry has a conversion rate of 3.46%. So, you're doing great!
I'd be more concerned about increasing your revenue per visitor. A bunch of different ways to do it - happy to riff on this if you want.
Native's founder is in this community - Mr. Moiz Ali. If he has time, then that would be just amazing to give feedback. I think he also discussed about it in his podcast.
looks really great overall!
Couple things I notice on the PDP:
1. There’s a badge that says 180 reviews and there’s only 127 reviews in the actual widget. I wonder what is the discrepancy there.
2. As a first time viewer I was a bit confused about how to get the bundle pricing when there’s no quantity picker. Then when I add to cart I see you really optimized the cart to get more. But if I wanted to get 2 already it’s an extra click and mental load
3. In the Fragrances dropdown it mentions all of them. It’s a bit of a shock to dropdown to 6 paragraphs of text. It would be good if I only see the description of the specific variant I’m on.
4. (this is more of a personal preference) It’s a lot of text - I would maybe add one or two sections that has more images that covers the same content. It would help for readability and skimming. My client does this well IMO.
Thank you for the feedback!
Congrats on the conversion rate though, you’re definitely doing something right
I recently made the switch from individual product pages for my deodorants (1 for each fragrance) to a combined page with the ability to choose fragrances. Because of this, I've needed to find places to put information about the new fragrances (while styaing in my template guidelines, I don't know how to code). I like the idea of adding some additional content maybe some photos with text overlay about each fragrance or something along those lines!
Totally agree about the bundle pricing as well, need to bring this together more seamlessly from product page!
Thanks for taking the time to provide some feedback 🙌 @Jocelyn Dunkley