#general-chat
Thread
Hi Everyone, I'm putting together my cyber week promos with a goal of driving basket size. I'm debating on offering a discount off of number of units in their cart or AOV or just discounting the entire site with the thought that people will buy more if everything is discounted. AUR is $29 for reference. Any suggestions?
Tiered discounts can work (spend $100, save 20%, spend $200, save 30%, etc) but they do add a bit of complexity. Our main customer base is 55+ and they generally have a hard time figuring out anything but a super straight forward discount structure. So we just go sitewide and push pre-made bundles. Looking at your site, your products make for great bundles, you could do matching boots, jacket and umbrella, family packs (4 umbrellas) Buy 3 get 1 free sitewide. If I was you I would be running bundles year round. And if you go this route, give them visibility. Feature them near the top of your home page, push people to the higher AOVs
I find this a super interesting topic because I see so many companies (in my opinion) doing this wrong.
Any discount you use should always be with the mindset of getting goods into a cart or increasing AOV. A sitewide discount can work but you could also be discounting items that people would have bought irrespective without growing your cart size (a net negative).
For me the most important thing is when and where you offer the promo. It should be specifically tied to the cart and the products that are already in it so that you are incenting people to add more in order to receive the discount. Something along the lines of "Add $X and get a discount of Y on all purchases" or "$X off your next $X+Y added to cart". This kind of functionality can be limited by your commerce system though.
@Nick Stobie's suggestion of bundling is a good one. You could setup the bundled products at a reduced cost and them float that up as a cross-sell any time someone puts an individual item in the cart. The only danger there is that you are discounting bundles of products people are already buying together at a larger price.
@Nick Stobie what's your favorite bundle builder app?
@Anthony Young to do this "add x and get Y" at your cart or checkout page would require an app correct? any suggestions or work arounds to not need an app?
We don’t use bundle builders, our premade bundles are created as their own product/SKU. Then within our 3PL we use their bundle functionality to break the SKU out into the multiple skus in the bundle. There’s lots of apps for this. Then for our Buy 3 Get 1 Free promo it’s an automatic discount that applies once you add 4 items to your cart.
Like Anthony mentioned, if doing a tiered discount, I would use an app like UpCart to add the cart functionality. So when a user adds something to the cart, it says “Add 2 more products to save 30%!” This makes the tiered discounting a lot more clear and easy to understand
My experience with Shopify is very limited. I think they do have specific bundling capabilities so you could use those as Nick suggested and combine that with an automatic discount for only those bundles.
Outside of that another way to approach it would be to offer a unique post-purchase discount code that is time bound. I don't think that's a great user experience though.
@Nick Stobie gotcha. sadly our warehouse systems wont let us create a bundles with unique SKUs, any solution will have to be virtual for bundles. I will look into upcart.
@Matt Ferguson We use and it is great.