#general-chat
Thread
Hi Everyone,
I have seen a recent dip in CVR when a customer's landing page is a PDP. Any recommendations on how to boost? PDP for example:
as compared to what? and where is the traffic coming from?
CVR below 1% compared to LY where we had a CVR at this time LY around 1.5%. Traffic from all sources including emails, paid and organic.
And the pages have not changed at all? So in other words, they've been hovering around 1.5% all year and just dipped below 1%?
Some things I'd take a look at:
• has the channel mix changed over time? different audiences convert differently (an email audience of "existing customers" for example would convert way better than net-new traffic who aren't familiar with your brand)
• depending on how you measure CVR, perhaps some bot traffic snuck in under your platform's bot filters
• you'll definitely want to split-test page changes to see if they have a positive or negative impact on your conversion rates. based on it seems like the price of the item has crept up slightly, and you've added a ton more visual complexity: you have multiple promo banners running on the page ("Shop Sale" will take you away from the PDP), your sizing has gotten more complex (and not in a good way), you have a Shop Pay BNPL message that doesn't even apply to this product because it's too cheap (<$35) taking up valuable screen real estate, and more.
Let me know if you wanna jam on any of this 👼
Yo @Matt Ferguson i dropped you a 5min Loom walking thru this ^. Lmk if you didn’t get it