#general-chat

Thread

Ronak Patel October 30, 2024 at 08:55 PM

Hey everyone, Im working on setting a CAC target for a self-funded DTC eyewear brand and would love your insights. Do you typically back into CAC by setting target margins first, or use another approach? Also, any advice on balancing acquisition costs while aiming for profitability would be really helpful. Trying to help a founder how much we realistically need to spend for a brand relaunch.

Thomas Gleeson October 31, 2024 at 07:54 AM

Hey Ronak,

We do a lot of this stuff, can DM you a comprehensive calcualtor that we use for a lot of our StoreHero clients.

Valerie Crisp October 31, 2024 at 03:53 PM

if it's self-funded, my 2 cents is you should aim to be first order profitable. Unfortunately a lot of fb ad conversations are still tethered to the venture-backed DTC bubble of 2016, investing big on projected (imagined) LTV. Ignore that paradigm until you have your own sales data to back it up. It will seem challenging at first - forcing your creative and funnel to be excellent, but it will save you from overspending on ads that are not sustainable. Pay yourself first. MSRP - COGS- expenses = target CAC

Ronak Patel November 01, 2024 at 06:33 PM

Hey @Thomas Gleeson I would really appreciate that calculator if possible!