#general-chat
Thread
Hey @channel! I’m putting together a Listener Mailbag episode and want to dive deep into the tactical questions you’re working through right now.
What’s top of mind? Drop your questions or any challenges you’re navigating in the thread, and I’ll tackle them on this week’s pod!
What's your take on the new FTC guidelines for UGC? Should smaller brands(7 figures) be making any changes?
what quick improvements can i make to increase gifting revenue in peak season
Can you do a segment on best practices for subscription business models
• subscription benchmarks
• Retention tips
• best practices
• Payments knowledge and tech stacks
• Subscription platforms pros vs cons
• Subscription tech platform talk w professional
• Fireside chat with a great subscription business like AG1
There are lots of different playbooks brands use for Black Friday/Cyber Monday - what's your favorite playbook/strategy you've seen a brand implement for BFCM?
What are some important hires established ecom brands should hire ?
Or rather, after hiring CS, video editors, & a designer, who should you add to the team next?
Lot's of D2C brands currently manufacture/purchase their goods from China. Dealing with the 25% Trump tariffs has defiantly put pressure on brands. If Trump wins he's talking about a 60% tariff, what are your thoughts on this and have you spoken to many brands that have a plan in place for this?
We’re a new brand with a disruptive take in a seasonal, saturated market (Sunglasses). Trying to decide whether to start Meta ads for BFCM/Holiday or wait until Spring. Jump in now and learn which creatives and ad copy work best for the upcoming season? Or will CPMs be too high for holiday? Thanks!
How can you determine if new creatives are winners? I’d love to know how to decide on a testing budget for creatives and what metrics to use to understand their success rate. 🎃
What is more important to focus on in the beginning stages of a brand.
1. Profitability
2. Repurchase rate of customers
Is building a loyal fanbase for your products more valuable than being profitable in the beginning?