#general-chat

Thread

Alex Neiman September 25, 2023 at 09:14 PM

Hey all! I run DTC acquisition at men’s grooming company. I’m looking to run experiments for new acquisition channels outside of Google, meta, TikTok.

I’m curious if anyone has had any success or any ideas around other less-known channels.

Jesse Tilner September 25, 2023 at 09:23 PM

has there been any paid media before? If not, no reason to spread thin on channels

Alex Neiman September 25, 2023 at 09:24 PM

@Jesse Lee yes. We spend a couple million a year. Just looking for some ideas

Jesse Tilner September 25, 2023 at 09:24 PM

ha, fair! What about affiliates

Alex Neiman September 25, 2023 at 09:26 PM

Affiliates covered also. Thinking more along the lines of Disco or T-Mobile Tuesdays

Jesse Tilner September 25, 2023 at 09:27 PM

Have heard Disco isnt’ worth writing home about. What about Amex partnership?

Alex Neiman September 25, 2023 at 09:28 PM

Good to know! Awesome idea!

Alex Neiman September 25, 2023 at 09:28 PM

I’ll look into it

AJ D September 25, 2023 at 09:29 PM

Newsbreak if you haven’t tried it yet. works better on older demo but underutilized atm

AJ D September 25, 2023 at 09:29 PM

also its self serve paid social, not a partnership

Alex Neiman September 25, 2023 at 09:37 PM

Cool! I’ll take a look. Thanks!

Peter Quadrel September 25, 2023 at 09:40 PM

Reddit whitelabel paid works well for niche men’s brands

E September 25, 2023 at 10:15 PM

Hey Alex! Just a heads up, we’re hosting a masterclass soon, and we’ve got a fantastic guest speaker lined up to discuss this very topic. Stay tuned! 👀

Alex Neiman September 25, 2023 at 10:15 PM

@E would love to join!

E September 25, 2023 at 10:16 PM

I’ll post it in #announcements as soon as its confirmed 🙂

alexa natanson September 25, 2023 at 11:37 PM

Depending on your LTV, TV could be a good fit. Definitely not lesser-known!

Sapan Mitter September 26, 2023 at 01:16 AM

a little late to the conversation here but just out of curiosity, is there a minimum in terms of volume/spend with credit card partnerships like AMEX? @Jesse Tilner