#general-chat

Thread

Angus Fraser September 15, 2023 at 07:00 AM

Can anyone speak to the effect of changing ESPs on deliverability? Is the best time to do this during peak customer demand/interest?

Roger Greene September 15, 2023 at 12:45 PM

I probably wouldn’t do it during peak demand because you want to be running at max capacity during peak season. Any time you switch ESPs you’ll need to warm up new IPs and that will take some time.