#general-chat
Thread
Adison Clark
May 08, 2024 at 01:41 PM
Afternoon all! Has anyone on here ever dealt or use Criteo for top funnel brand awareness traffic or retargeting? If you have I’d love to chat 🙂
Mark H
May 08, 2024 at 01:49 PM
not for their brand awareness (because, theres a lot of unintended fraudulent clicks from there imho), but for retargeting and not for retargeting for sales, but retargeting for staying top of mind
Adison Clark
May 08, 2024 at 01:59 PM
Hmm great insight - I did think this. I’ve used it a couple of years ago and it was great, but right now perhaps this spend ($6000 PCM) would be better on Facebook or TikTok (maybe Pinterest too)
Mark H
May 08, 2024 at 02:13 PM
right - also creative type is different so you’ll need to consider that (they do have a beta running right now that pipes ads to fb like back in the day)