#wins-and-humblebrags

Thread

Jim Huffman May 16, 2024 at 11:37 PM

$1,645.50

Neat hit 4-figures in one day!

🎉🥂

How? We're spending $100 /day on ads and they are starting to work!

Yes, these numbers are small.

But, you have to celebrate the small wins. If not then your job gets real sad.

Up next, let's see if our ads can scale!

(shout out to growthhit.com for running our ads.)

Shin Takeda May 16, 2024 at 11:41 PM

Let’s go! Congrats on this!!!!

Jim Huffman May 17, 2024 at 12:02 AM

THANKS @Shin Takeda

Linda Mutricy May 17, 2024 at 12:31 AM

Congrats, that’s great ROAS!!! Co-signing this: “you have to celebrate the small wins. If not then your job gets real sad.”

Christopher Parrett May 17, 2024 at 08:16 PM

@Jim Huffman - Actually love the product. How much hotter is it wearing it? My first thought was would it be like wearing a plastic bag?

Sean Eidson May 17, 2024 at 09:32 PM

Fantastic! We are also a brand new brand and just starting with Meta ads. We are also spending $100/day

If you don’t mind, how long before you started to see orders, how long before multiple orders, and how long before hitting positive ROI?

Jim Huffman May 17, 2024 at 09:34 PM

Hey Sean - it look a little under 30 days to get to 80 orders and a 3+ ROAS.

Here is an update:

@Sean Eidson

https://x.com/jimwhuffman/status/1791094065447989642?s=46

Jim Huffman May 17, 2024 at 09:35 PM

We tested 100+ variations of headlines and creative

Sean Eidson May 17, 2024 at 09:37 PM

Wow. On multiple levels. 100 creatives!?!?!

And, congratulations!

I’m committed to spending $10k on the channel and we are starting to see some orders, but the earliest days were SLOW.

I’m certain that there is an audience for this, but also sure we haven’t found or activated them yet.

Jim Huffman May 17, 2024 at 09:43 PM

Sorry it’s not 100 creatives. 100 variations of 12 creatives + 12 headlines + x amount of copy.

Sean Eidson May 17, 2024 at 09:44 PM

Wow. That’s amazing. Are you grinding through those iterations with an internal team? An agency?

Jim Huffman May 17, 2024 at 09:58 PM

@Sean Eidson Fortunately, I have an agency ( growthhit.com ) so we have been using our internal team to do it.

If you need help then happy to even just do it hourly to get you setup.

We're going to showcase all the creative we did for Neat next week.

DM if you want to chat more.

Alaina Rupe May 18, 2024 at 12:17 AM

Love it! Way to go!

Jim Huffman May 18, 2024 at 03:23 AM

Thanks @Alaina Rupe

JP Charles May 20, 2024 at 10:08 AM

Let me tell you guys.

@Jim Huffman is the real deal.

As a growth marketer myself, I've been inspired by his book over the years.

His newsletter is pure gold - I've been subscribed to it for ages.

No doubt he will crush it with Neat.

What's dope with Jim, like you see in this post, there is no fluff.

Jim Huffman May 20, 2024 at 02:58 PM

Thanks for the very kind note @JP Charles

Jared Holstad May 21, 2024 at 02:43 PM

Congratulations!

Assaf Broitman May 22, 2024 at 01:11 AM

LFG! That's awesome!

JP Charles May 22, 2024 at 02:55 AM

@Jim Huffman when you say $100 a day, is that just Meta or a combination of channel?

Jim Huffman May 27, 2024 at 03:31 PM

thanks @Pranav Ghatraju

Will Mahon-Heap May 31, 2024 at 10:06 AM

Congrats Jim !