Lysle Wickersham

#08_advice-questions - April 22, 2025 at 02:14 PM

Have a great patent and trademark attorney, if you need one.

#10_brandmarketingcohort-lysle - April 22, 2025 at 02:13 PM

Bummed that Zoom went down. Please, if anyone wants to connect, I'm always available.

#10_brandmarketingcohort-lysle - April 16, 2025 at 08:29 PM

Brian will post the deck for those who want to grab it.

#10_brandmarketingcohort-lysle - April 16, 2025 at 08:29 PM

Thanks to all who attended the Brand Strategy Innovation Roundtables. I really enjoyed doing it. Please reach out if I can be of support. Always happy to help.

#10_brandmarketingcohort-lysle - April 16, 2025 at 08:27 PM

<@U08CDTJSB0X> Choose the 90-min session.

#10_brandmarketingcohort-lysle - April 16, 2025 at 08:26 PM

Thank you <@U08CDTJSB0X>! Let's work it out together. I have some thoughts. Here's my calendar link. Whenever you are ready.

https://calendly.com/wickersham

#10_brandmarketingcohort-lysle - April 14, 2025 at 07:36 PM

See you guys on Wednesday for Session 4! Bring your homework. Objective feedback is invaluable, so this session will help you refine your positioning statements. Also, if you haven't been able to attend the first three sessions, you'll want to at least go through the first three presentations to get oriented. At any time, if you ever want some support defining your company [positioning, I'm always available. Now, or any time down the road.

#productcohort-diana - April 14, 2025 at 07:26 PM

Yup, a great product is stable stakes just to get in the game...

#10_brandmarketingcohort-lysle - April 01, 2025 at 05:50 PM

Everyone, please be prepared to share your statement on screen so we can all support your development process.

#10_brandmarketingcohort-lysle - April 01, 2025 at 05:48 PM

This is a great start, Kolleen. What is missing is the Support- the 4th blank in the template. What is it that supports or proves your ability to deliver on your brand promise? From "that" on is a list of benefits. Try to condense that and add the support/proof.

#10_brandmarketingcohort-lysle - March 31, 2025 at 05:23 PM

How is the positioning exercise going? Y'all doing your homework? Hit me up if you have questions. @Alin Lacea @Allison Norman <@U0862SEPZFB> @Dan Hiester @Diana Stepner @Joey Martin <@U08CDTJSB0X> <@U087TNP03DH>

#10_brandmarketingcohort-lysle - March 31, 2025 at 05:08 PM

Great article, @Diana Stepner. Thanks for sharing! Good to see the reinforcement of the two main themes, alignment and consistency.

#10_brandmarketingcohort-lysle - March 21, 2025 at 01:52 AM

Never mind, I see it’s posted. Thanks!

#10_brandmarketingcohort-lysle - March 21, 2025 at 01:50 AM

Brian, would you mind also post in the worksheet as well?

#10_brandmarketingcohort-lysle - March 19, 2025 at 03:09 PM

Looking forward to seeing everyone at Session 3 today. It's all about positioning. See you at 3:00 EST!

#03_events - March 17, 2025 at 04:02 PM

C'mon people, let's get signed up for this!

#03_events - March 10, 2025 at 05:12 PM

Get this on your calendar! https://lu.ma/xm4gt77f

#10_brandmarketingcohort-lysle - March 10, 2025 at 05:11 PM

Looking forward to Session 3, which is all about positioning! A critical session to really understand brand strategy. Get registered today. https://lu.ma/xm4gt77f

#08_advice-questions - March 07, 2025 at 03:10 PM

For very early-stage, I like SAFE.

#08_advice-questions - March 07, 2025 at 03:07 PM

I'm not a lawyer, but from what I understand, SAFE is an equity agreement, where convertible notes are a debt instrument. SAFE avoids debt and is easy to convert. However, some early investors prefer the debt structure of convertibles. SAFEs have valuation caps, which is good for investors, while convertibles impact founder dilution.
I do know that SAFEs are fast and easy to structure and execute. Always consult a good attorney.

#08_advice-questions - February 26, 2025 at 04:03 PM

Interesting truth about what makes startups successful from Bill Gross, founder of IdeaLab. Timing is the top driver of success, and still true today..

#08_advice-questions - February 26, 2025 at 03:57 PM

Keane Angle at https://www.storypitchdecks.com/, tell him Lysle Sent you.

#10_brandmarketingcohort-lysle - February 20, 2025 at 03:47 PM

Y’all have my contact info. Hit me up with any questions or if I can provide any guidance.

#10_brandmarketingcohort-lysle - February 20, 2025 at 03:46 PM

Thanks. Eliana. See you in March!

#06_social - February 18, 2025 at 08:02 PM

Hope to see you all tomorrow! Session 2 builds on Session 1. The Session 1 deck is available if you need a refresher. https://lu.ma/0c3ycqko

#00_announcements - February 11, 2025 at 03:55 PM

Brand Strategy Roundtable Session No. 2 is coming up! Let's get registered. Content is best leveraged if you attend all the sessions. Just sayin'... https://lu.ma/0c3ycqko

#03_events - February 11, 2025 at 03:54 PM

Brand Strategy Roundtable Session No. 2 is coming up! Let's get registered. Content is best leveraged if you attend all the sessions. Just sayin'... https://lu.ma/0c3ycqko

#10_brandmarketingcohort-lysle - February 11, 2025 at 03:54 PM

Brand Strategy Roundtable Session No. 2 is coming up! Let's get registered. Content is best leveraged if you attend all the sessions. Just sayin'...

#00_announcements - February 03, 2025 at 05:10 PM

Hey Gildre peeps, The next Brand Strategy Innovation Roundtable is coming up on February 19th. Go here to register: https://lu.ma/0c3ycqko. We're going to get deeper into the balance between business strategy and brand strategy and how equity is built. Hope to see you all there. Let's go! Sign up today. As a reminder, each of the four sessions connects together, so to get the most out of it, try to hit all four. As always, if you have any questions at all, hit me up

#10_brandmarketingcohort-lysle - February 03, 2025 at 05:09 PM

Hey Gildre peeps, The next Brand Strategy Innovation Roundtable is coming up on February 19th. Go here to register: https://lu.ma/0c3ycqko. We're going to get deeper into the balance between business strategy and brand strategy and how equity is built. Hope to see you all there. Let's go! Sign up today. As a reminder, each of the four sessions connects together, so to get the most out of it, try to hit all four. As always, if you have any questions at all, hit me up.

#local-ny-tri-state - January 24, 2025 at 01:54 AM

Wish I could make it.

#10_brandmarketingcohort-lysle - January 22, 2025 at 01:41 PM

Thanks! looking forward to the next one.

#10_brandmarketingcohort-lysle - January 16, 2025 at 10:15 PM

Thanks to everyone who attended Session 1 on Wednesday. Great group and great conversations 🚀🔥. Please put February 19th on your calendar for Session 2. Each session stacks on top of the previous one, so it's good to attend all four sessions. If you missed the first session, the presentation can eventually be found in Resources. If you have any questions or want to talk brand strategy, hit me up at lysle@brandthihnk.biz|lysle@brandthihnk.biz.

#10_brandmarketingcohort-lysle - January 13, 2025 at 06:06 PM

Ready for the Brand Strategy Innovation Roundtable, Session 1? If you're a founder and want long-term sustainable success, you better be building your brand. Join us on Wednesday the 15th at 3:00PM EST for session 1. We'll start with what the hell a brand really is and the financial return of a strong brand. See you then!

#03_events - January 13, 2025 at 03:05 PM

Looking forward to Wednesday! 💯 🚀

#10_brandmarketingcohort-lysle - January 07, 2025 at 04:44 PM

The brand strategy Innovation Roundtables begin next week. The content is additive, meaning that the learning from each session benefits the next session. All the topics are pretty integrated. I throw that out there because if you are interested in leveraging brand to grow performance and value, attending all four sessions makes good sense. Below are the topics for each session. There's more detail on Luma here: [lysle@brandthink.biz](https://lu.ma/user/gildrecommunity>. Please check it out.

Session 1: What is a Brand: Defining & Understanding Brand and its Value
Session 2: The Balance Between Business Strategy and Brand Strategy- How Equity is Built
Session 3: Product/Market Fit & Market Alignment- Defining Positioning
Session 4: Positioning Review, Extending Positioning to Strategy and Tactics

Please hit me up if there are any other topics you’d like to cover during any of the four sessions. i can be reached here or at <mailto:lysle@brandthink.biz)

#10_brandmarketingcohort-lysle - December 15, 2024 at 05:38 PM

Looking forward to getting this cohort going. 🚀 This cohort is all about integrating brand strategy with business strategy, positioning for scale and growth, and building brand equity to drive market performance and build equity value. My background is in brand development and investment banking, so I live at the intersection of strategy and creativity. I'm the founder of BRANDThink.biz, I'm both an operator and an investor. These days, I work with several startups and early-stage businesses across various categories to position them to GTM and raise capital. We'll have our roundtables beginning in January around the importance of positioning, brand strategy, and building brand equity to reduce the cost of capital and accelerate value creation. Please hit me up if there are any topics of interest you'd like to cover around brand strategy. Please feel free to email me to chat or say hello to lysle@brandthink.biz|lysle@brandthink.biz. Or post your questions or comments here. Happy Holidays!

#04_resources - November 21, 2024 at 06:10 PM

Thanks to all who attended the Executive Workshop yesterday on Building Brand Equity. Keep an eye out for the upcoming Innovation Roundtables, where we will cover many of these topics in more detail. Attached is the deck from that presentation. Have a great holiday!

#08_advice-questions - November 20, 2024 at 06:20 PM

Scam…

#06_social - November 19, 2024 at 03:04 PM

Really interesting, Amit. LLM’s have a long way to go. Thanks for sharing this.

#03_events - November 05, 2024 at 10:28 PM

I’m in! 👍

#03_events - November 05, 2024 at 10:27 PM

I’m in!

#03_events - November 05, 2024 at 10:27 PM

👍

#06_social - October 11, 2024 at 03:07 PM

Leadership has to build a culture/brand that encourages innovation and has a willingness to fail in the process. It starts at the top.

#06_social - October 11, 2024 at 03:04 PM

All, plus high EQ.

#01_introductions - August 29, 2024 at 02:45 PM

@Keane at Story Pitch Decks does a great job with pitch decks.

#01_introductions - August 09, 2024 at 07:18 PM

Welcome to the Gildre community, Keane.

#local-ny-tri-state - July 25, 2024 at 04:53 PM

Manhattan, also.

#01_introductions - July 10, 2024 at 06:57 PM

Welcome to the tribe, Jake!

#06_social - June 29, 2024 at 04:15 PM

For me, it is never a single thing. Building equity means aligning all the business and brand attributes that contribute to sustainable growth. You get the most bang for the buck when you pay attention to all things, given that they all synergistically rely on one another. Just sayin’…