#local-austin

@Ola George I think for smaller restaurants or local chains, it’s best to just contact the owner directly. Talk about the pain point you’re addressing - and how you’re going to help them make more money. You want to reduce the risk for them as much as possible, so I would suggest doing a small scale pilot at one location to run the experiment. More importantly, it’s always best to tell them you want to build the product with them, and doing a free pilot will help you build the best product. Once you get user data and good outcomes, you can start thinking about pricing analysis and a strategy to grow. This anchor pilot will become your launchpad and testimonial to expand to other potential clients. This space in particular is very relationship driven, so choose local places (ie, Kerbey Lane, Tarka, etc)

Great suggestions, @Armando Vera Carvajal and thanks for chiming in. That's what I plan to do. However, the major challenge is getting a hold of the owner/decision maker or key person who is able to give the go-ahead to do a beta with us. Any ideas on cracking that?

The first place I would start is LinkedIn, and connecting there. Then I would follow up by simply calling their main office (the small regional ones make it pretty accessible). Then just ask to speak with the owner about an opportunity with AI. The other approach is to show up at one of the businesses and build a relationship with ones of the managers at the location, and go from there. The other approach which might be far more effective is to attend industry conferences/trade shows where you will essentially find the key decision makers all in one place.

@Ola George

Ok, great tips. Thanks a lot.