#02_general

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Thread

Austin Lortie August 16, 2023 at 07:55 PM

Soooo I have a dumb question, a founder I am working with is going to SaaStr and is from Brazil. His goal is to meet with investors during his time at the event and I ironically in all of my years of B2B sales have never been to an event so I didn't have great feedback for him.

What advice would you give to someone that is going to SaaStr to maximize investor exposure?

Edtech platform that sells B2B into the US over $1m in ARR if that info is helpful. Focused on helping customer success teams drive engagement with their clients as opposed to just having a knowledge base.

Brian Lee August 16, 2023 at 08:04 PM

@ is a SaaStr pro and might have some great insights!

August 16, 2023 at 08:36 PM

Yup, at SaaStr, there is a tab called brainwave. You can actually book 1 on 1s with VCs via their platform on SaaStr.

Alternatively, I'll be out there to meet some of my VC friends 😄

Austin Lortie August 16, 2023 at 08:43 PM

@ appreciate the recommendation good sir, would love to catch up over Zoom some time if you're open to it!

Michael J Frank August 16, 2023 at 09:59 PM

It is important to meet as many as possible. So 3 minutes at most with each person he meets. He should have his elevator pitch down pat. High level only including ARR, traction, and growth. Best foot forward. Need to get their contact info via LinkedIn, business cards digital or paper, and continue to move on. Follow up with a one-pager right away and then book a meeting. No matter how much someone wants more info he needs to move on to meet more, Don't waste time with what looks like a sure thing only to find out later they pass. Hustle to meet everyone